Bottle Size:

12 oz

ABV:

5%

The Beer:

Crisp, clean, refreshing. SUPER DRY!

Asahi Super Dry was a direct result of extensive market research which indicated a consumer preference for a more palatable beer with less maltiness, relatively high alcohol content and a light aftertaste, that paired well with the changing Japanese diet. With this insight Asahi used its brewing knowledge to develop a beer with a crisp bite, refreshing taste and clear finish to satisfied this requirement. Code named project FX, Asahi engineered a highly attenuated, highly carbonated pilsner. The later renamed product, Super Dry began sales on March 17th 1987 and gave birth to the dry beer category. The market success spawned similar competitor products and initiated what was known as the “Dry Wars” in Japan and a brief marketing fad for dry beers internationally. However Asahi has stood the test of time and now years later Super Dry continues it legacy as the world’s premier dry beer.

Special Yeast - Asahi # 318 is the proprietary ingredient used to give Super Dry its “dryness”. This special strand of yeast produces high attenuation during fermentation in conjunction with the choice grains.

The Brewery:

In 1889, the predecessor of Asahi Breweries, Osaka Beer Brewing Company, was founded.
Its singular purpose was to produce a world-quality beer in Japan. Employing time-honoured German brewing techniques, the company introduced Asahi Beer. It was quickly embraced as a top-quality domestic beer and by 1903 had become the best-selling beer in Japan.

During World War II, the Japanese beer industry was consolidated. After the war ended, however, it once again became three individual companies. The Osaka Beer Brewing Company, now called Asahi Breweries, challenged itself to return to the top of the domestic beer market.

In 1987, Asahi launched a new product that sent it soaring to the top of the market - and forever changed the beer industry in Japan.